Aqua Libra Takes Us ‘Beyond the Bottle’
Blue Earth Summit partner, Aqua Libra, pioneers of the Aqua Libra Co Flavour Tap, is aiming to bring the future of hydration to workers, shoppers and consumers on a simple, yet high-tech premise: cut single-use packaging, and cut calories in the process, too. The smart touch taps company has collaborated with Amazon Web Services to allow its customers to dial up fruit flavours with a single touch, using state of the art tech to dispense still, sparkling and flavoured water.
Attendees at this year’s Blue Earth Summit will be some of the first to sample these drinks and try the taps out for themselves, with each tap instilled with the tech needed to learn from consumption habits and adjust the flavours accordingly.
However, that’s not the only way the brand is paving the way to more sustainable practices. Taking place on Cattle Market Road, between Bristol Temple Meads and Propyard, you can actually experience a live piece of art demonstrating the impact of using the flavour tap. The art, exploring the quest to reduce the need to single use plastic, will evolve and develop as the day progresses and the drinks are poured – so make sure to keep an eye out on your way to and from the Summit.
The Blue Earth Summit agenda is tapping into Britvic’s ‘Beyond the Bottle’ mentality too, with Steve Potts, MD, taking the stage alongside Iceland MD, Richard Walker, and Eden Project Co-founder, Sir Tim Smit KBE, to explore how they’re driving change in the way consumers hydrate. We’ll also be hearing from Noel Dickson, Britvic’s ‘Beyond the Bottle’ Product Director, who’ll be delving deep into the dynamics of the drinking concept and discussing the role of innovative technology in driving sustainable impact on the environment.
Consumers now come to expect a certain level of ‘good’ when it comes to the planet, and the Flavour Tap is driving that change, eliminating single-use waste and setting a new preference for sustainable consumption.
