ReBorn
Grow
Founded on the belief that everyday homeware products shouldn’t come at the planet’s expense, the company set out to reimagine how household essentials are made — starting with a simple question: why can’t we manufacture something as basic as a washing-up bowl sustainably and onshore? When John Lewis pledged support with the words, “If you do it, we will list it,” the mission was set in motion.
Today, the company leads the charge in creating high-quality, beautifully designed homewares made from recycled plastics, all produced locally to reduce emissions and supply chain waste. Its purpose is clear — to transform the sustainability of the global homewares industry by proving that circular, stylish design can replace virgin plastic production and inspire collective change in the UK and beyond.