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BES Partners Mermaid Gin in High Spirits After Achieving B Corp Status

We’re delighted to hear that Blue Earth Summit partners, Mermaid Gin, have been awarded B Corp certification from non-profit organisation, B Lab. This makes the distillery the first business on the Isle of Wight to achieve B Corp status, earning an overall score of 88.6 and ranking it the highest scoring gin distillery in England to date.

The distillery achieved B Corp Certification by meeting and exceeding rigorous benchmarks across five
categories of the B Impact Assessment: Community, Customers, Environment, Governance and Workers.
This involved working with its employees and customers to reach a high level of inclusion and working with its supply chain to achieve a high level of transparency and accountability. The distillery met these criteria independently and unusually, without guidance from external consultants.

“Since our inception in 2014, the team at the Isle of Wight Distillery have been committed to the
environmentally friendly production of spirits and the preservation of our island and marine environment,”
comments Xavier Baker, co-founder, Mermaid Gin. “We want to use our brand as a force for good within
the local community and are delighted to join a community of B Corp businesses that have been recognised for their commitment to operate in a way that has a positive impact on the planet”.

What is a B Corp?

The Isle of Wight Distillery joins more than 4,000 Certified B Corporations around the world including a handful of distillers globally, including Sipsmith Gin, 58 and Co Gin, Maker’s Mark and Bruichladdich who hold the certification. They meet the highest verified standards of social and environmental performance, public transparency and legal accountability. Aspiring to use the power of business to address social and environment issues, B Corps become certified through rigorous verification by B Lab and undergo verification every three years. The Certification is designed to help consumers identify companies with a mission that align with their values.

Mermaid Gin’s Sustainability Initiatives

The company’s B Corp certification comes three years after the distillery relaunched Mermaid Gin in a
strikingly sculpted, plastic-free and fully recyclable bottle. They’re now in the process of setting their near-term science-based targets, to eliminate and reduce its emissions.

One of the key efforts recognised as part of the scoring and certification is the dedication of the distillery to reduce its impact on the environment by minimising waste and preserving resources, engaging in a number of local and global initiatives that reinforce its commitment to sustainability. These include:

Seagrass Restoration – Mermaid Gin is working with the Hampshire and Isle of Wight Wildlife Trust to
monitor and restore seagrass meadows in the waters surrounding their island home.  It is estimated that
92% of these seagrass meadows have been lost over the last 100 years. As well as financially supporting the project, the team take part in surveys and beach clean-ups, working as ‘Marine Champions’ for the Trust.

Surfers Against Sewage – Mermaid Gin is working with national marine conservation and campaigning charity, Surfers against Sewage (SAS), to tackle plastic pollution and protect the UK’s coastline for people to enjoy safely and sustainably. 

Sustainable Materials – The iconic Mermaid bottle is crafted from 100% natural materials, designed to be reused and plastic-free. The glass bottle is decorated with biodegradable paint and features an all-natural cork with a wooden top. The neck tag is recyclable and the tamperproof seal is crafted from corn and potato starch, which composts in food waste in 6-12 weeks. The cases of Mermaid Gin fit six bottles which do not require bubble wrap for protection and all tape has been replaced with metal staples.

As well as putting environmental sustainability at the core of its operation, the distillery has a strong focus on the community. The majority of employees live locally and it uses local suppliers where possible.

“Our mission when we founded Mermaid Gin and Vodka was not only to create great quality spirits but also install responsible practices in everything we do. We are a small team, the majority of whom live and work on the island and I am so proud of what we have all achieved. To be considered as a company that holds some of the highest standards of social and environmental performance, public transparency and legal accountability in the world of business, is a great honour. Not only are we passionate about making
people’s lives better and considering the well-being of our planet, we are proud of our Isle of Wight
heritage and hope this achievement will give other local businesses the inspiration to become B Corp
companies as well.” adds Xavier.


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about Blue Earth

Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

We are on a mission to transform the way the world works. To reach our goals, we must work across industries to reduce our collective impact. This transformative approach is good for business and it's essential for our planet.

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