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Anna Smoothy

Ski Industry Insider, Circular Business Enthusiast

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Speaker Bio

Anna Smoothy is a co-founder at the Swiss circular business, Cirkel Supply Co. An ex-competitive skier, and ski industry expert, Anna lives and breathes alpine culture.

Over the past decade, Anna has worked with leading outdoor brands: from leading global marketing at Faction Skis, to team management at Mons Royale.

In 2022, while finishing an MBA, Anna focused her final project on circular business – investigating the sustainability of outdoor clothing rental both commercially & environmentally. Through a business model life cycle assessment, Anna’s project estimated that Cirkel’s model emits 76% less CO2 than a linear sales equivalent. More importantly, the report highlighted hotspots to focus on to reduce rental’s impact further.

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