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Lauren MacCallum is an author, broadcaster and general manager for climate action charity Protect Our Winters UK (POW UK). Lauren lives in the Scottish Highlands and is a passionate environmental communicator featuring in projects for the BBC, ITN, Youtube Originals and Patagonia films. She believes in the power of the outdoor industry and community to aid in radical and transformational change and has championed that belief through intense growth and environmental campaigning periods at POW UK.
