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Safia is an award-winning social entrepreneur & sustainability champion. Internationally recognised for the company she founded, People Tree, the pioneer of sustainable fashion & food. She led the business as Global CEO for 20+ years, leaving her operational role in 2015. She founded Fashion Declares, REAL Sustainability and is a Speaker, Author, Advisor and Executive Coach. Safia is a Trustee with The Countryside Charity (CPRE) and advisor with Business Declares.
Safia launched Fashion Declares in 2022, with leaders from FARFETCH, Reformation, Continental Clothing and other campaigning organisations to build a bottom-up, industry-wide movement bringing together people at all levels within the fashion industry to tackle the current climate, ecological and social emergency.
Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur and is a leading influencer in Sustainability, Anti-Modern Slavery and ethical business.
‘The True Cost’ movie featured Safias’ work and she has made many documentaries and short films. Author of 7 books, including, ‘Slave to Fashion’ campaigning to eradicate modern day slavery. ‘By Hand’; ‘Naked Fashion – The Sustainable Revolution’; and ‘Slow Fashion – Aesthetics meets Ethics’. Saf’s new book ‘Regenerative Fashion’ was published 2022 in English, Spanish and Japanese.
