Circular by Nature: Rethinking Innovation in Natural Fibres
25th June | 09:30- 11:45
Natural fibres are having a renaissance - but how do we move beyond marketing into measurable impact? This discussion will cover the role of science, storytelling and strategic partnerships to accelerate nature positive outcomes. Featuring an Australian woolgrower, the panel will ground the conversation in real-world land stewardship, illustrating how farm-level practices connect to broader innovations in fibre development and product circularity. It will highlight how Woolmark+ helps brands and suppliers meet ESG goals while protecting farming communities.