Countdown To Blue Earth '23 -
10-12 Oct — Bristol
Whether it’s ditching the diesel for electric, swapping plastic bags for paper or taking bettercare of your workforce, there’s no doubt that consumer buying behaviour is changing. With amass move towards more social and sustainable products, customers are educatingthemselves on the who, what and where of ethical brands. But how can they be surecompanies are fulfilling their promises to the planet and not just greenwashing or purposewashing for growth?
With evidence suggesting that sustainability sells, more and more businesses are doingwhat’s needed to become B Corp certified, ensuring transparency to consumers whilstbuilding loyalty both internally and externally. This has seen companies reaping the rewardsfinancially, with B Corp businesses seeing an increase in turnover once certified. But whatdoes becoming B Corp actually mean and is it something worth setting your sights on as acompany?
With the B Corp certification process assessing a variety of aspects including performance,accountability, and transparency on a range of factors, it can seem overwhelming andcomplex to achieve. But, we’ve got some expert help on hand to aid you in taking those firststeps as a business.
B Leader, Andy Hawkins will be talking B Corp 101, covering the reasons why a companyshould consider becoming certified, how the process works, as well as dispelling any mythsand misconceptions during his upcoming workshop at the Blue Earth Summit. He will alsoexplain how completing the B Impact Assessment can help to make your company better,fitter and stronger as we navigate our way through a post-pandemic world.
Andy said “Having helped over 150 companies on their B Corp journey, I’ve not yet comeacross one who hasn’t found the process hugely educational and inspirational. Usingbusiness as a force for good, what’s not to like?”
The workshop will be an informative session for those wanting to find out more and starttheir B Corp journey with the support of others. It will also include a practical session to loginto the live assessment tool and get started on your B Corp journey, with expert help andadvice on hand to guide you along the way.