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Blue Earth Summit and Kendal Mountain Festival Announce Alliance

Author: Freddie O'Shea Publish Date:  April 29, 2025

Blue Earth Summit and Kendal Mountain Festival Announce Alliance
A Celebration of Storytelling

Blue Earth Summit and Kendal Mountain Festival Announce New Partnership to Deepen the Connection Between Outdoor Culture, Community and Adventure Content with Business Solutions for a Regenerative Future. 


Two of the UK’s leading events within their sectors, Blue Earth Summit and Kendal Mountain Festival, are coming together in a new partnership that blends the outdoor industry and its community with business transformation. This collaboration will see both events working closely to cross-promote, share expertise, and create exciting new opportunities for their audiences.

At its core, the partnership is about showcasing adventure content and the outdoor community at Blue Earth Summit whilst expanding sustainable innovation and impact-driven business dialogue at Kendal Mountain Festival. Kendal will play a key role in curating and promoting the ‘Pitch your Adventure’ Tent, Community Engagement and Adventure Film content and programme at Blue Earth Summit. In return, Blue Earth will take to the stage at Kendal to drive conversations around climate and business innovation, engaging the outdoor community with fresh perspectives.

Beyond the events themselves, this partnership opens the door to:

  • ‘Pitch your Adventure’ finalists at Blue Earth Summit having the opportunity to showcase their ideas at Kendal, expanding their reach.

  • A new environmental film strand on Kendal’s streaming platform.

  • Future co-branded partnership initiatives, ensuring aligned values and shared impact. 

2024 Highlights Video (29)

“This partnership is a natural fit. Kendal is the world’s leading cultural gathering for the outdoor sector, which covers film, books, art, music, sport through events, activities, workshops and strong storytelling via brand aligned content, and Blue Earth is driving a business agenda in a totally innovative way. We’re excited to bring the best of both worlds to each other’s audiences” said Will Hayler, CEO of Blue Earth. 

“We’ve always believed in the power of collaboration,” added Jacqui Scott, CEO of Kendal Mountain Festival. “By joining forces with Blue Earth, we’re not only enriching our events but also ensuring our outdoor platform and sustainability programme go hand in hand to make a greater impact.”

The partnership will kick off immediately, with registrations for the Blue Earth Film Fest and Pitch your Adventure opening Tuesday 29th April 2025.