August 5, 2025
Author: Freddie O'Shea
Why Kana Earth is Building the Backbone of a Trillion-Dollar Market
What do three successful tech exits, a mission to reinvent the bike helmet, and a peatland north of Inverness have in common? For Andy Creak, founder of Kana Earth, they all lead to the same question: How do we make nature investable?
From scaling platforms like CoFunds and InvestCloud to multi-billion valuations, Andy’s background is steeped in tech-driven transformation. But his latest venture, Kana Earth, is tackling a different kind of infrastructure challenge, one rooted not in silicon and software, but in soil, carbon, biodiversity, and the future of our planet.
And now, we’re thrilled to announce that Kana Earth has officially joined the Blue Earth Ventures community and will be exhibiting at Blue Earth Summit this October.
The Problem: Nature Finance is Still Running on Spreadsheets
We all know the story: trillions sit in global capital markets while nature continues to degrade. Investment is coming, but the plumbing isn’t there. There’s no “Bloomberg terminal” for nature. No BlackRock-like infrastructure for land, biodiversity, and carbon.
That’s the gap Kana Earth is filling.
As Andy puts it, “We’re building the market infrastructure that nature needs. Most of it should be invisible, because that’s when infrastructure works best.”
The Solution: A Two-Sided Platform for Projects and Capital
Kana Earth is built like a financial services platform, but reimagined for ecosystems.
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On one side, The Kana Hub powers project developers, regenerative agriculture, flood management, rewilding, and more, offering tools for workflow, data-sharing, tracking, and ultimately, making themselves “investable”.
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On the other, Kana delivers a fund-level platform for asset managers: enabling portfolio management, due diligence, tracking, reporting, and valuation tools.
It connects these two worlds (project supply and investment demand) through satellite data, valuation engines, and its own scripting language, NatureScript, making it easy to scale new methodologies from carbon to water to biodiversity.
The Journey: From Helmets to Habitats
This isn’t Andy’s first pivot, but perhaps his most purposeful.
It started with a side project: designing bike helmets that didn’t shatter when dropped. That morphed into a materials business and an obsession with the environmental impact of products. Cue a trip to Inverness, a peatland restoration project, and a lightbulb moment: Nature recovery desperately needs scalable investment tools.
Backed by over £2M in founder and friends-and-family funding, and with half the UK’s nature project market now using Kana’s platform, the company is poised for its next stage of growth: institutional capital.
The Opportunity: Why This Moment Matters
Kana Earth is aiming for a slice of a trillion-dollar market. Not wishful thinking, Andy’s math checks out. If just 3% of global pension capital is allocated to nature (currently at ~0.2%), it becomes a trillion-dollar sector overnight.
The team believes Kana can be the infrastructure powering a third of that market.
Already, the platform is supporting fund launches, onboarding asset managers, and expanding internationally. A new partnership with Delta Capita Environmental Markets will see entire countries adopting Kana’s platform for national-scale nature investment.
“This is the birth of something new,” says Andy. “We’re not trying to make nature finance work,we’re making it investable.”
Why It Matters to Blue Earth
Kana Earth isn’t just building software. It’s building bridges, between project developers, investors, regulators, and data providers. It’s collapsing the idea islands that slow progress in nature recovery and replacing them with collaboration at scale.
This is exactly the kind of ambition and innovation Blue Earth Ventures is here to support.
Whether you’re deploying capital, building solutions, or restoring ecosystems, Kana Earth is laying the rails to help that happen faster, more transparently, and with greater impact.
Meet the team at Blue Earth Summit this October.
And if you’re an investor asset manager, nature project developer, or policymaker looking to scale your impact, make sure Kana Earth is on your radar.