Intent*
At Intent*, we’re redefining what engagement means. We connect organisations with hard-to-reach communities, helping them build networks of like-minded people rooted in shared values, experiences, and passions.
By combining consumer marketing expertise with third-sector engagement - and powered by a UK-wide network of communities and changemakers - we deliver partnerships, campaigns, and social programmes that create real-world impact and lasting change.
Founded in 2023 by Ryan Cooper Henniker, after 15 years leading global campaigns at The LEGO Group and M&C Saatchi, Intent* was born to challenge the lack of genuine commitment many businesses show to enriching communities. Since then, we’ve collaborated with leading organisations across the ENGO, outdoor, sport, and wellness sectors, including Bupa, The Wildlife Trusts, Rab, Mountain Warehouse, On Running, TfL, Yeti, Visit England, and Adidas Terrex.
Our philosophy is simple: leave every community more enriched than when you found it.