Blue Earth Summit

As UK Director at Patagonia, Alex Beasley leads the company's commercial strategy across the region. With a deep commitment to Patagonia's core mission "to save our home planet," his work goes beyond traditional sales to drive the brand's environmental and social activism.

Alex has been with Patagonia since 2015, where he has been instrumental in growing its wholesale business and strengthening its retail and e-commerce presence. He is a passionate advocate for using business as a force for good, believing that companies have a responsibility to address the climate crisis. Alex regularly speaks about Patagonia's unique business model, its commitment to donating 1% of sales to grassroots environmental groups, and its leadership in building a more sustainable and responsible outdoor industry.