Tom Kay
Founder
Finisterre
Tom Kay is the founder of Finisterre, a pioneering British outdoor clothing brand established in 2003. Born from his passion for cold-water surfing in Cornwall, Finisterre was created to provide high-performance, sustainable gear for surfers braving the UK’s rugged coastline. Without a formal business or fashion background, Tom launched the brand with a waterproof fleece tailored for the unique challenges of British surf. Over two decades, Finisterre has grown into a respected name in sustainable fashion, known for its commitment to quality, innovation, and environmental responsibility. The company became a certified B Corp in 2018, reflecting its dedication to balancing profit with purpose. Tom continues to lead Finisterre from its headquarters in St Agnes, Cornwall, where he also serves as a volunteer at the St Agnes RNLI lifeboat station.