Trek are on a mission to change the world, one bike at a time. It makes total sense that one of the world’s biggest bike brands would care about the environment – the cycling industry produces products that provide a solution to some of the world’s most complex problems – traffic congestion, public health, climate change.
With this in mind, it’s a pleasure to welcome Trek along for the ride as Blue Earth Summit Headline Partners. You’ll be able to meet the Trek team on day one at the Marble Factory, along with a number of the Community Organisations that they support including London Cycling Campaign and Trash Free Trails.
Trash Free Trails exist to protect our trails and the wild places they take us to.
Their mission is to remove 75% of Single Use Pollution from our trails and wild places by 2025 and reconnect people with nature through purposeful adventure.
On day two we’re inviting attendees to bring their bike along to The Wave to join Trash Free Trails on a trail cleaning bike ride, a purposeful adventure on which people can get out there, get the blood pumping and clean up a local litter hot-spot, before heading back to analyse the litter haul.
Don’t wait until the event to start planning your own purposeful adventure. Trash Free Trails have just announced their Halloween Trail Clean Tour and need your help! Find out more here.
Get on your bike!
Trek have just released their 2021 Sustainability Report, which both lays bare the carbon cost of producing a Trek bike, from factory production to product distribution, and highlights the benefits a gear shift in transportation behaviour could mean for the planet.
In the US, nearly half of gross greenhouse gas emissions linked to the transport sector (45.1%) came from passenger vehicles like cars, buses and motorcycles. And of that 45.1% of emissions attributed to passenger vehicles, 59.4% were from trips under six miles.
If that six mile drive turned into a six mile ride it would make a huge difference – it’s estimated that if just 1% of Americans switched to bikes it would save a whopping 300 million kg CO2e.
But what about the carbon cost of your bike? Trek have calculated that if you cycle about 430 miles that you would otherwise have driven, you’ve saved the carbon equivalent of what it took to make your bike.
So now, with The Rule of 430, you have a tangible goal to offset your bike – by replacing your vehicle commute for a bike trip to the gym, supermarket, work or wherever you need to go, you’re making a small contribution towards the carbon neutrality of your lifestyle. The solution is simple, get on your bike!