Pre-register now to SAVE 40% on all ticket types

Why Greenwashing Is Getting Harder To Spot

In this episode of the Blue Earth Podcast we speak to communications expert Joss Ford, who says big brands need to own up to their own sustainability failings.

Joss is the founder of Enviral, a sustainability communications company and consultancy. Joss and his team help brands create, communicate and consult their social and environmental stories. He’s also a proud Blue Earth Summit Ambassador and advocate of harnessing the power of the outdoors.

There is a common thread between the core sustainability community and the outdoors. Stepping into these wild places and the unknown has been fundamental to our growth as a business.

He tells host Laura Nesbitt that he believes big brands have the power to make mass change when it comes to sustainability. But he says businesses need to be open and transparent about their own failings too.

Joss talks passionately about how communication and marketing should be used as a tool to connect hearts and minds to a narrative that’s been heavily polluted and why he believes big business is the best vehicle to make mass change happen quickly.

I always think that businesses have the best vehicle to make mass positive change possible.

Follow Joss on Twitter.


Learn more
about Blue Earth

Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

We are on a mission to transform the way the world works. To reach our goals, we must work across industries to reduce our collective impact. This transformative approach is good for business and it's essential for our planet.

You can view and purchase tickets for our Summit on our Ticket page or register to attend one of our upcoming Futures events

Blue Earth partner with the world's most progressive businesses, from global brands - to innovative start ups. View our current Partnership Opportunities

All rights reserved ©2024