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Your Weekly Sound Waves – Greenwashing and Grey Areas

With sustainability becoming a household conversation, businesses are increasingly incentivised to promote environmental credentials in order to stay relevant. But it takes more than planting a few trees and offsetting carbon emissions to win over the public.

Consumers are looking for brands to meet their values, but with growing public awareness it’s critical to be transparent and not superficial. By putting honesty at the core of campaigns and consistently looking to do more, can businesses navigate the ‘greenwashing’ of the market to increase brand loyalty?

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about Blue Earth

Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

We are on a mission to transform the way the world works. To reach our goals, we must work across industries to reduce our collective impact. This transformative approach is good for business and it's essential for our planet.

You can view and purchase tickets for our Summit on our Ticket page or register to attend one of our upcoming Futures events

Blue Earth partner with the world's most progressive businesses, from global brands - to innovative start ups. View our current Partnership Opportunities

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