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Announcing further speakers Ashok Sinha (LCC), James Ghaffari (B Lab UK), Kelly Smith (Black Girls Hike UK), Dr Sam Bleakley (Author, Filmmaker) and Emma Crome (Coldhouse Collective)

Ashok Sinha has led the London Cycling Campaign for eleven years, during which time the organisation has had some of its biggest campaigning successes. After a PhD in renewable energy, a stint as a climate modeller and time as a policy analyst with Forum for the Future, Ashok moved into advocacy – serving on the Board of Amnesty International, helping to found and lead Make Poverty History and becoming the first Director of the Climate Coalition. Ashok is currently also the Chair of the London Sustainable Development Commission, an independent, unpaid body that advises the London Mayor. He has been regularly listed by the Evening Standard as one of London’s 1,000 most influential people.

James Ghaffari is Director of Growth & Product at B Lab UK, responsible for growing the B Corp community and managing the certification process for businesses large and small across the UK. James has also held roles in Innovation at an international women and girls’ rights charity and has worked with multinationals and local SMEs in sub-Saharan Africa supporting the growth of inclusive business environments. 

Kelly Smith is the Sussex  regional lead for Black Girls Hike UK which is a CIC focussed on empowering black women into accessing the outdoors, improving health and wellness and challenging stereotypes. She will be discussing how the regional roles work within BGH, structure, organisation, engagement and keeping it true to the ethos in the face of opposition. 

Dr Sam Bleakley is a writer, geographer, filmmaker, associate lecturer in sustainable tourism at Falmouth University, and former multiple European Longboard Champion from Cornwall in the UK. Sam curates and delivers creative and intellectual work on surfing, sustainable tourism and geography through films, books, articles, workshops, lectures, events and educational programs. His work often focuses on emerging surf communities and cultural tourism projects in areas that are post-conflict or post-environmental disaster. Sam always intends to celebrate responsible tourism and surfing’s potential to inspire positive change in both local and global contexts. Sam has a PhD from Falmouth University (researching travel writing and surf exploration in Haiti), and a MA in Geography from Pembroke College, the University of Cambridge.

Emma Crome is an award winning filmmaker and a producer at Coldhouse Collective, with 15 years experience working in the outdoor sector.  Emma’s most recent film, ‘The Last English Poacher’ is an elegy to our changing rural communities in England, at a time when connection to nature is more important than ever. Emma has developed and produced a variety of commercial campaigns with Coldhouse over the last few years, most recently collaborating with Blue Earth speaker Hetty Key and photographer Guy Farrow on the Granger’s Wear and Care Campaign. Coldhouse are members of partner 1% for the Planet and donate 1% of their turnover to Moors For The Future, a partnership working to restore the uplands of the Peak District and South Pennines.


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