Jayn Sterland is the managing director of Weleda UK and No1 in 2022’s ‘Who’s Who of Natural Beauty’.
This is the tenth year that Jayn has appeared in the Top 25, and her sixth time at No.1. In 2020 Jayn was appointed to the Advisory Board of the British Beauty Council, and became Chair of the Council’s Sustainable Beauty Coalition in 2021.
So far in 2022 Jayn has been appointed to represent Weleda on the board of the new B Corp Beauty Coalition and she received the Outstanding Achievement Award at the Natural and Organic Products Europe (NOPEX) 2022 Beauty Awards. J
ayn has made it her mission to clean up the beauty industry, eliminate greenwashing and to encourage the industry to be more socially responsible for what goes on the shelf.