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‘BrandLAB’ Workshops with Brandwave

Introducing new ‘BrandLAB’ mentoring sessions in collaboration with leading marketing consultancy, Brandwave

We’re proud to announce an exciting new concept for Blue Earth Summit 2022 – bespoke face to face mentoring sessions with the senior team of one of the world’s leading sports marketing consultancies, Brandwave.

Based in the UK and Germany, Brandwave have spent the past sixteen years quietly advising many of the world’s most iconic sports brands including Adidas, PADI, Shimano, and The North Face. With their work driven by a genuine passion for sport and the outdoors, and inspired by shared interests, Brandwave work with clients worldwide to create effective and unforgettable campaigns.

The brand new ‘BrandLAB’ sessions will cover everything from brand strategy and creative campaigns to digital marketing and influencer activation, though interactive, intensive one-hour workshops designed to help elevate your marketing to the next level. The Brandwave team will also be joined by guest mentors including Founders, CEOs, and Global Marketing Directors from across the sports industry.

Brandwave Founder and Blue Earth Summit Ambassador, Dan Macaulay, says “I’ve been a big fan of Blue Earth Summit and their pioneering vision from the outset. This year we’re excited to launch BrandLAB. These sessions team industry experts with attendee brands to supercharge their marketing capabilities.”

We caught up with Dan on one of our recent Blue Earth Summit podcast episodes to discuss some of the challenges brands face today in getting their message across in an authentic way, why he believes many outdoor brands are behind when it comes to sustainability, and why he’s so passionate about sport being used as a catalyst for social change. Click here to listen to the podcast.

BrandLAB is free to all Blue Earth Summit ticket holders but spaces are limited and will be pre-bookable to delegates via the event app, which will be available to download one week in advance of the event.

If you’d like to register your interest in advance, please email [email protected]


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about Blue Earth

Blue Earth create industry leading impact events that connect people on a mission to transform the way the world works, united by the belief that business can be a force for good. Through our events - Summit, Forum, and Futures - all inspired by the great outdoors, we foster meaningful connections and drive positive change.

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