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Day 1 Campfire: Dan Macaulay

Daniel is the Founder & CEO of Brandwave Marketing – one of the world’s leading sports marketing consultancies and the chosen agency of many of the sports industry’s leading brands including Adidas, BMW, Scott, Reebok, Les Mills, INEOS, Wiggle, and Salomon.

Most recently, Daniel co-founded FoamLife, Blue Earth Summit partner, with Karl Read and Timo Mullen – a disruptive new flip flop brand that is taking the global footwear industry by storm.

With a lifetime spent teaching and competing in sports himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with key note talks at Web Summit, Amazon, EuroBike, ISPO, Sweat, The OutDoor Show, Elevate, OIA and EOG Summit.  Daniel is a Non Exec Director of Visit Chichester.

He sits on the UK Sport & Outdoor Forum think tank and is a mentor to fit-tech start-ups as part of UKActive’s ActiveLab program. He is also part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards. 

Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill. 


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Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

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