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Disrupting for good - Business as usual is broken. Traditional models are failing people and the planet, and endless growth is destroying nature. But today new and disruptive businesses are challenging the mainstream, by reimagining what a better future can look like.
Blue Earth Futures brings together a community of changemakers exploring a better way to be and creates a space to share ideas about how we make change happen.
We discussed the role of disruptive business in transforming how we live and work in the future.
Good Energy successfully upturned the UK energy sector in 1999, offering consumers 100% renewable energy in a market dominated by gas, nuclear and oil. Oatly is taking on the established dairy sector and the alternative milk sector, building the oat milk market from scratch to bring a product that resonates with the values and preferences of Gen Z. Zap-map is set to play an integral role in toppling the traditional automobile market by making the EV chagrin experience convenient, reliable and simple, wherever you go.
Will Guyatt, technology and innovation expert, communicator, TV presenter and broadcaster is joined by Founder of Good Energy Juliet Davenport, Oatly’s Sustainability Director Shaunagh Duncan and Zap-Map Co-Founder and COO Melanie Shufflebotham as they share secrets of market disruption; how they took on (and toppled) the angry incumbents, where to get the finance and investment required to take on multi-million pound industries, why branding and communication is so critical to success, and how AI is changing the rules of the game.
Every sector is ripe for radical disruption. Emerging trends in consumer preferences are widening cracks in existing markets, making them vulnerable to disruption. We are becoming more environmentally conscious and more demanding. We want genuine value, authenticity and sustainability. We are ready for disruption.
Blue Earth Futures is where we explore a new way of doing business, where work - and life – can be better.
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