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Greenwashing and Grey Areas: A Sophisticated Problem

It’s pretty obvious that companies and organisations have huge power and responsibility to improve the state of our world. This panel discusses the myriad issues and complexity around organisations trying to do the right thing for people and planet, the pitfalls and how to avoid greenwashing and signing up to worthless vs worthwhile schemes.

Is the green movement just another money making marketing exercise? How do we sift fact from fiction with more and more providers springing up in this space? Is the fear of getting it wrong paralysing companies from acting? Is it a black and white or more nuanced picture?

Exactly how do you go about navigating the minefield and avoiding the pitfalls. Clarifying carbon calculators and carbon off-setting and understanding how meaningful this is. Are trees really the best option, what are the repercussions of rewilding in certain communities such as the Highlands of Scotland (ref The Cull)?  What other options are there for companies to have an impact and how do they measure this.


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about Blue Earth

Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

We are on a mission to transform the way the world works. To reach our goals, we must work across industries to reduce our collective impact. This transformative approach is good for business and it's essential for our planet.

You can view and purchase tickets for our Summit on our Ticket page or register to attend one of our upcoming Futures events

Blue Earth partner with the world's most progressive businesses, from global brands - to innovative start ups. View our current Partnership Opportunities

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