Blue Earth Summit

We’re excited to announce a new partnership between Blue Earth and Broody, Mother London’s business incubator, as they launch Eggbox, a world-class, six-month programme designed to transform early-stage ideas into investment-ready businesses.

Broody, led by Pippa Dunn and Andy Medd, has spent eight years helping founders overcome the early barriers that hold back promising startups, supporting them with strategic, creative, commercial and operational expertise, and building a portfolio valued at over £300m. Eggbox is the next evolution of that mission: a carefully designed incubator for 12 brilliant founders ready to take the next leap.

At Blue Earth, our work is built around a simple belief, business can be a force for good, but founders need support at the moment they need it the most. Eggbox aligns perfectly with that vision.

 

Why Blue Earth Is Partnering With Eggbox

Founders enter the world with bold ideas, but the early stages can be scary, hard and lonely. Broody’s research shows that although almost half of UK adults want to start a business, only 2.5% ever do, and two-thirds of new businesses fail within five years. Not because founders lack potential, but because they lack the right support systems, creative firepower and access to networks at the exact moment those things matter most.

Eggbox solves that.

For us at Blue Earth, this partnership extends our commitment to finding, funding and scaling purpose-driven businesses shaping a better world. Through our Ventures Portfolio and BE100, we meet thousands of founders each year building solutions across climate, regeneration, circularity, food systems, technology, energy and beyond. Many of these founders are ambitious, values-led and early on their journey, exactly the stage Eggbox was designed for.

By working together, we can help more founders turn early sparks into investable, scalable organisations.

 

What Makes Eggbox So Valuable for Founders

Eggbox brings together Mother’s world-class creativity, Broody’s startup expertise, and a cohort of best-in-class mentors to guide each founder through a structured, high-velocity programme.

A 6-month journey designed to make startups investable

Founders will receive hands-on support across the full operational spectrum:

• Business Plan: Designing a plan that makes the business investment-ready.

• Brand: A full brand created by Mother, including positioning, architecture, identity and personality.

• Launch Plan: A complete sales and marketing plan for launch

• Operational Plan: A supply chain roadmap, created alongside experts

• Crowdfunding Raise: Product-market validation and early capital via a Crowdfunder campaign.

• Investment Plan: Preparing founders for fundraising and the final investment pitch

 

A powerful ecosystem wrapped around each founder

Eggbox also provides a suite of additional benefits:

• A Personal Mentor: Each of the 12 founders is matched with a mentor who has “seen it & done it before”. 

• Fame & Reach: PR, broadcast content and storytelling designed with leaders from BAFTA-winning production teams.

• Network: Peer founders, investors, strategists, creatives and industry partners

• Partner Benefits: Value-in-kind support across operations, production, finance, and growth

• Investment: £50,000 SEIS/EIS investment from the mentor collective into each startup (7% equity)

• Desk Space: A home at Broody inside Mother’s London HQ

This level of wraparound support is something most early founders simply can’t access alone. And it’s what turns great ideas into fundable, scalable businesses.

 

A Mentor Bench Like No Other

Eggbox has assembled 12 exceptional mentors, leading founders, investors and creative leaders in the UK, including:

• Adam Spiegel (Producer, Hairspray, Motown, Sister Act)

• Charlie Bradshaw (Founder of Matrix, Co-owner of Cowshed & Soho Skin)

• Heather Clark Charrington (Culture & Communications Leader)

• Jim Graham (Serial investor, Science Capital)

• Joanna Jensen (Founder of Child’s Farm)

• Katie Mackay-Sinclair (Global Partner, Mother)

• Pete Bardell (Founder of Revolt, the world’s largest purpose-led brand consultancy)

• Robert Easton (Former Partner, Carlyle Group)

• Simon Hill-Norton (Founder of Sweaty Betty & impact investor)

• Steven Day (Clean energy & sustainability entrepreneur)

• Vivien Wong (Founder, Little Moons)

This is more than mentorship, it’s a collective investment of experience, capital and belief in the next generation of founders.

 

A Call to Founders: It’s Time to Hatch That Idea

If you’re a founder in our community, or a brilliant mind with a concept you’ve been sitting on, this is your moment.

Eggbox is now open for applications.
Only 12 founders will be selected for the inaugural cohort.

Applications close 23 December 2025.
➡️ Apply now: https://broodylondon.com/

If you have a powerful idea that can drive real impact, we want to see you there. And we’d love to welcome you into the Blue Earth × Eggbox ecosystem as you build what comes next.

It’s time to hatch that idea.