Blue Earth Summit

From action sports to global safety markets, a new generation of sustainable material innovation is gaining momentum. RE ZRO®, the latest Ventures Member now raising through Blue Earth Ventures, is on a mission to redefine how protective equipment is designed, produced and experienced.

After pitching at the Blue Earth Investment Forum in January, alongside our partners HSBC Innovation Banking and Joelson, the team is now accelerating its growth journey, building on strong commercial traction and a bold vision to take market share in a fast-evolving global industry.

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Building a Better Way to Protect

At its core, RE ZRO® is an ingredient technology business, operating behind the scenes of some of the world’s most recognised sports and protective brands. They high-performance impact protection materials and components that are integrated into finished products such as helmets, body armour, motorcycle gear and sports protection.

But this isn’t simply about safety. It’s about reimagining how protection can be delivered — without compromising performance, comfort or sustainability.

By combining reactive material science with advanced structural design, RE ZRO® enables flexible, lightweight protection systems that respond dynamically under impact. The result is equipment that performs when it matters most, while also addressing the growing challenge of end-of-life plastic waste.

Their philosophy is simple:

Impact protection made better.

Better for the athlete.
Better for the brand.
Better for the planet.

 

Founders Who Know the Industry Inside Out

Behind RE ZRO® is a founding team with more than 30 years of combined experience in impact protection technology. CEO Alex and co-founder Marcus previously held senior commercial and innovation roles at global market leader D3O, helping scale premium protective material solutions across multiple industries.

Their third co-founder, Will, an industrial design specialist with a background in consumer electronics, brought a fresh perspective on materials, product design and manufacturing processes.

The trio came together in early 2020 with a shared conviction:

The impact protection industry needed a new approach, one that combined technical performance with environmental responsibility from day one.

Legacy materials, they believed, were no longer fit for purpose in a world demanding safer, smarter and more sustainable solutions. RE ZRO® was founded to challenge the status quo, and to prove that sustainability does not need to come at the expense of performance or price.

 

From Concept to Commercial Traction

The first two years were dedicated to deep R&D, refining material formulations, optimising structural designs and achieving the certifications required for PPE-grade safety equipment. In 2023, the company launched commercially with its first major brand partner in the United States. Since then, growth has accelerated rapidly.

Today, RE ZRO® has:

• 35 brand partners globally

• Products active across eight market segments, including motorsports, mountain biking, snow sports, team sports and defence

• Over one million units shipped

• A portfolio of 70+ product SKUs

• A lean, globally distributed team of around 14 specialists

This traction reflects a clear shift in the market. Brands are actively seeking new technologies that deliver performance advantages while aligning with evolving sustainability expectations.

 

A Global Opportunity, and a New Growth Phase

RE ZRO® has already secured early investment from strategic partner G-Form, enabling product development, tooling and market entry.

Now, the company is raising £1.5M to scale, with £500k already secured.

The funding will be deployed to:

• Expand R&D and accelerate next-generation material innovation

• Strengthen marketing and collaborative storytelling with brand partners

• Grow the commercial team to unlock new sectors and geographies

With strong pipeline partnerships and new material platforms ready for launch, the founders believe the business is entering a compounding growth phase.

Their ambition is clear:

To capture significant global market share and build a category-defining sustainable protection technology brand.

 

A Natural Fit for the Blue Earth Community

RE ZRO® embodies a core principle we champion across Blue Earth Ventures:

Outcompete on product, price and planet.

By creating solutions that are simultaneously higher-performing, commercially viable and environmentally responsible, the company represents the next wave of regenerative innovation.

Their participation in the Blue Earth Investment Forum sparked strong investor interest, and we’re excited to support their journey as they continue fundraising and scaling internationally.

You’ll also be able to meet the team again at upcoming Blue Earth events, including London Climate Action Week.

 

Looking Ahead

From ski slopes and bike trails to urban mobility and defence applications, the need for smarter protective technology is only increasing. RE ZRO® is positioning itself at the centre of this shift, building partnerships, expanding product applications and pushing the boundaries of sustainable material science.

For investors and industry partners alike, this is a business to watch.

Contact: [email protected]