Robbie Lockie
Environmentalist
CEO & Founder at Freedom Food Alliance
Robbie Lockie is a Zimbabwean-born digital media expert, environmental activist, and co-founder of Plant Based News, a leading platform dedicated to promoting plant-based living, environmental sustainability, and animal welfare. Since its inception, the platform has garnered millions of followers, becoming a prominent voice in the vegan movement.
In addition to their work with Plant Based News, Robbie is the founder and CEO of The Freedom Food Alliance, an organization committed to combating misinformation in the food system and advocating for food transparency. They are also a strategic advisor and media ambassador for the Plant Based Treaty, an international initiative aiming to address the climate crisis by transforming food systems.
Robbie’s advocacy extends to various initiatives, including the establishment of World Plant Milk Day, and they have produced content for organisations like Viva! to educate the public on the benefits of plant-based diets. Their work leverages digital media to inspire positive change and promote ethical, sustainable living.