Rowena Samarasinhe
Sports Lawyer, Business Leader & Advocate for Diversity in Sport
Founder of GENSport
Rowena Samarasinhe is a leading sports lawyer and business executive, renowned for her expertise in global sports marketing, commercial rights, and governance. With a career spanning some of the world’s biggest sporting organisations, she has played a pivotal role in negotiating high-profile sponsorship and broadcast deals across multiple disciplines, from the Olympics to Formula 1.
As a passionate advocate for diversity, inclusion, and sustainability in sport, Rowena works to drive positive change both on and off the field. Her commitment to ethical leadership, representation, and the power of sport as a force for good continues to shape the future of the industry.