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Trek & Trash Free Trails lead a purposeful adventure

United by a shared passion and responsibility for the great outdoors, we took to the trails to reconnect with nature and take positive action.

Following on from a day of knowledge sharing and inspiration, the second day of the Blue Earth Summit was about getting out there and getting active. Key conversations carried on in the water while surfing, on the trail running and on the road cycling.

Headline sponsor, Trek, invited two of the community organisations that they support along – with the trio of Trek, London Cycling Campaign (LCC) and Trash Free Trails representing two-wheeled transportation at the Summit.

Ashok Sinha, CEO of LCC, spoke at the event about their aim to inspire behavioural change, to get people on their bike and ensure that the infrastructure is in place to support a safe switch from four wheels to two.

Attendees were then invited to bring their bikes along on the second day of the event, to join Trash Free Trails on a purposeful adventure, riding from The Wave to the banks of the River Avon – a frontline spot where single-use plastic and other litter makes it into our waterways.

Trash Free Trails mission is to encourage and empower each other to DO IT OURSELVES (DIO). We can all make a positive difference each time we ride, run or roam by removing and reporting the trash that we see.

In just 30 minutes and a 300m stretch of river bank the team of riders discovered a discarded television, a plastic garden chair and a traffic cone. In total they collected over 100 pieces of trash, including plastic bottles, cans and countless other single use plastics, which got loaded up into Zedify’s eCargo bike and taken to be recycled.

It’s clear the scale of single-use plastics and other disposable items in our everyday lives is has to change. This change won’t happen overnight, but something that we can all do in the near-term is jump on your bike and make your next adventure a purposeful one.

Thanks to Trash Free Trails, Trek, London Cycling Campaign and Zedify for inspiring positive change and reconnecting people with nature. This weekend is the final weekend of Trash Free Trails Halloween Trail Clean Tour, so if your local trails are haunted get out there and get clearing!


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about Blue Earth

Blue Earth runs industry leading impact events. Inspired by the great outdoors, we are a movement of people on a mission to transform the way the world works. A forum for reimagined futures. A Summit to find solutions that regenerate our natural world.

We draw inspiration from time spent in the great outdoors. Our agenda is one that backs business to deliver positive change for people and planet. We are forward thinking and optimistic. We welcome solutionists. We are a platform for the future where people, planet and profit work together. A reimagined future where everything thrives and no one gets left behind.

We are on a mission to transform the way the world works. To reach our goals, we must work across industries to reduce our collective impact. This transformative approach is good for business and it's essential for our planet.

You can view and purchase tickets for our Summit on our Ticket page or register to attend one of our upcoming Futures events

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